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WE ROC LLC REDUCE OIL CONSUMPTION is a dream for me to join the start-up generation by implementing a business that benefits society. The Company seeks to create a “missing link” between describing our societal problems vs. creating the means to resolve them. Not all problems, just selected ones. 

Reducing oil consumption serves as the first project. The most crucial point is that autocratic nations siphon off oil income to fund war and terrorism. World security depends on reducing oil consumption in conjunction with the well-established facts of improving climate and health conditions.

Customers who utilize these products could increase their profitability by generating more money via innovative marketing, advertising, and sales programs. For example, mass transit systems and other transportation providers can reduce their costs by 1) becoming more fuel efficient and 2)  pay less for oil when the demand for this fossil fuel substantially decreases.

Government, nonprofit and educational organizations will better inform people of the benefits of reducing oil consumption to implement policy and behavior change goals.

Art can have an enduring cultural impact, and the images strive to educate and motivate people to travel down a better path. Thank you to a team of graphic artists who “got along with my quirky thinking”. 

My academic background consists of two masters’ degrees - one in psychology and the other in school counseling. I applied my skills for more than three decades as a vocational rehabilitation counselor serving adults with disabilities in a public adult school setting. A challenging profession!

The business side of mine resulted in working part time in real estate sales and financing within the demanding California marketplace.

Swimming (frequently), golfing (poorly), traveling (wherever) and giving back to my local community are primary leisure time activities.  I enjoyed sharing all of this with my wife and our grown children who are supportive of my many endeavors.

Create a Better World & Save Money - Reduce Oil Consumption!